Discover Apple’s new iPhone Pocket, crafted with ISSEY MIYAKE. A 3D-knitted, stylish way to wear and carry your iPhone in 2025. Available worldwide Nov 14.
Apple, in collaboration with world-renowned Japanese fashion house ISSEY MIYAKE, today announced iPhone Pocket — a refined and functional accessory that redefines how we carry technology. Inspired by the concept of “a piece of cloth,” the iPhone Pocket features a singular 3D-knitted construction, crafted to elegantly fit any iPhone and essential pocketable items.
A Collaboration of Design and Innovation
Born from a shared philosophy of simplicity, craftsmanship, and versatility, this special-edition piece merges Apple’s industrial precision with ISSEY MIYAKE’s textile artistry.
The iPhone Pocket transforms an ordinary accessory into a statement of design evolution — one that’s as tactile as it is technological.
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product should always feel universal,”
— said Yoshiyuki Miyamae, Design Director, MIYAKE DESIGN STUDIO.
“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship and joy,”
— added Molly Anderson, Apple’s Vice President of Industrial Design.
iPhone Pocket Overview
| Feature | Details |
|---|---|
| Material | 3D-Knitted fabric with ISSEY MIYAKE pleated structure |
| Design Concept | Inspired by “A Piece of Cloth” |
| Compatibility | Fits all iPhone models & small essentials |
| Colors (Short Strap) | Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, Black |
| Colors (Long Strap) | Sapphire, Cinnamon, Black |
| Availability Date | November 14, 2025 |
| Price (U.S.) | Short Strap — $149.95 / Long Strap — $229.95 |
The Craftsmanship Behind iPhone Pocket
Every iPhone Pocket is crafted in Japan, a result of years of research and textile innovation at ISSEY MIYAKE.
The material’s ribbed open-knit structure provides both flexibility and durability, allowing the pouch to expand effortlessly — securely holding your iPhone while accommodating other daily essentials such as AirPods, wallets, or keys.
When stretched, the open fabric subtly reveals the iPhone display beneath — a gentle reminder of the technology it embraces.
Each piece echoes the minimal elegance and functionality that both Apple and ISSEY MIYAKE are globally celebrated for.
A Playful Palette with Purpose
The iPhone Pocket isn’t just a tool — it’s a fashion-forward companion.
Available in vibrant shades of lemon, mandarin, and peacock, and elegant tones like black and cinnamon, users can create personalized color combinations that perfectly complement their iPhone models.
The short strap edition adds a touch of casual style, ideal for everyday wear.
The long strap edition brings a more elevated, cross-body aesthetic — functional for travel or urban exploration.
Apple designers emphasize that each color was intentionally selected to coordinate seamlessly with the latest iPhone 17 lineup, allowing users to match, mix, and express their individuality through form and function.
A Piece of Cloth, Reimagined
The inspiration for the iPhone Pocket lies in ISSEY MIYAKE’s iconic pleats — a timeless representation of motion, softness, and adaptability.
By merging this textile artistry with Apple’s precision manufacturing, the iPhone Pocket becomes not just an accessory, but a symbol of wearable innovation.
This collaboration pushes the boundaries of material technology. The 3D knitting process minimizes waste while creating a strong yet flexible texture, aligning with Apple’s commitment to sustainability and minimal environmental impact.
Top Reasons to Choose iPhone Pocket
- 🧵 Crafted in Japan with advanced 3D-knit technology.
- 🎨 Vibrant color palette to mix and match with your iPhone.
- 📱 Universal fit for all iPhone models and essentials.
- 🌍 Eco-conscious design, reflecting Apple’s sustainability goals.
- 👜 Versatile wearability — hand-held, tied to bags, or worn on the body.
- 💡 Created by ISSEY MIYAKE x Apple, merging fashion and technology.
Pros and Cons
| Pros | Cons |
|---|---|
| Premium craftsmanship with universal iPhone fit | Limited edition availability |
| Stylish color combinations | Slightly high price point |
| Lightweight and stretchable 3D-knit fabric | Available only in select Apple Stores |
| Sustainable, low-waste production | Not water-resistant |
Availability and Pricing
The iPhone Pocket will be available beginning Friday, November 14, 2025, in select Apple Stores and on apple.com across the U.S., UK, France, Italy, Japan, Singapore, South Korea, and Greater China.
- Short Strap Design: $149.95 (U.S.)
- Long Strap Design: $229.95 (U.S.)
Apple Specialists in stores and online will offer styling assistance, allowing customers to find the perfect color combination and accessory pairing for their iPhone.
Apple + ISSEY MIYAKE: A Design Philosophy United
Both Apple and ISSEY MIYAKE believe that design should serve the human experience — not just aesthetics, but emotion and ease.
This collaboration reflects their shared values: simplicity, precision, sustainability, and delight.
From Tokyo to Cupertino, the partnership between these two icons redefines how we interact with technology as a part of personal style.
FAQs
1. What is the iPhone Pocket?
It’s a 3D-knitted sleeve designed by ISSEY MIYAKE and Apple to carry your iPhone and essentials stylishly.
2. Which iPhones fit inside the iPhone Pocket?
All current iPhone models, including iPhone 15, iPhone 16, and iPhone 17 series.
3. Is iPhone Pocket a limited-edition product?
Yes. It’s a special-edition release available in select Apple Stores and online.
4. Can it hold items other than an iPhone?
Yes — it can comfortably fit AirPods, small wallets, keys, and other compact items.
5. What materials are used?
A ribbed, 3D-knitted fabric inspired by ISSEY MIYAKE’s pleats — lightweight yet durable.
6. Is iPhone Pocket available worldwide?
It’s launching in the U.S., UK, Japan, France, Italy, Singapore, South Korea, and Greater China.
7. What makes this collaboration special?
It unites Apple’s innovative design and ISSEY MIYAKE’s textile artistry in a minimalist, sustainable product.
Conclusion
The iPhone Pocket represents a rare fusion of fashion, function, and innovation.
It’s not just an accessory — it’s a reflection of Apple’s ongoing commitment to designing products that blend seamlessly into everyday life.
From its crafted-in-Japan heritage to its sustainable modern design, the iPhone Pocket transforms how we think about carrying technology — not just in our hands, but as part of who we are.
